Now that Sony’s acquisition of Ericsson’s 50% share of Sony Ericsson has gone through Sony has announced its next logical step: dropping the Ericsson from the brand title. As of somewhere around halfway through next year Sony smartphones will simply be labelled “Sony”.
Sony’s Tablet, until recently code-named the S1, has seen broad media coverage across the web due to its unique form factor and PlayStation certification and now it’s finally got itself an official Moniker: The Sony S Tablet. The Sony S Tablet, which we originally posted about way back in April, sports an a-symmetric centre of gravity, bringing the focus of the device’s weight closer to the hand, rather than the centre of the device. This makes it easier to hold one-handed for longer periods of time, as more weight is focused on the hand over the wrist.
Sony Ericsson’s last gen flagship phone, the Sony Ericsson Xperia X10, is finally going to receive the Android 2.3 Gingerbread update come August. When it was released the Xperia X10 was never really on par with the competition. While it did have a touchscreen it didn't support multitouch until it was later patched in with a software update. It also ran on the embarrassingly out of date Android 1.6 (Donut) out of the box until a software update brought it up to Android 2.1 (Éclair) where it has stayed ever since. As a result of this lack of operating system (OS) support the Xperia X10 missed out on the multitude of services and functions that came with the huge Android 2.2 (Froyo) release. Features such as wireless tethering, improved voice commands, Flash support and significantly increased browsing and operating speeds.
Sony Ericsson showed off a lot of new handsets at the Mobile World Conference (MWC) recently and among them was the Sony Ericsson Xperia Neo. The Xperia Neo is an Android 2.3 (Gingerbread) handset with a 1GHz processor and 512MB of RAM. Basically this device’s hardware doesn’t wow us, but it’s not a massive disappointment either. The noticeable lack of a dual-core processor is a downside, but in no way a crippling one.
The much awaited and rumoured “PlayStation Phone” is finally starting to gain a little substance in the tech media. Making its commercial debut with the moniker “Sony Ericsson Xperia Play”, the gaming/phone hybrid is already making ripples in the smartphone market.
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