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Google is replacing its long-serving Android Market with a new service called Google Play. Google Play is a more cloud-oriented utility that unifies your desktop and Android devices in order to provide a more seamless experience across media and apps.

On Google Play it’s possible to share your music, movies, books and apps across your devices. This is accomplished by saving your content online which is then made available for download via your Google Play account.

With Google Play you can:

  • Store up to 20,000 songs for free and buy millions of new tracks
  • Download more than 450,000 Android apps and games
  • Browse the world’s largest selection of eBooks
  • Rent thousands of your favorite movies, including new releases and HD titles

Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play. On your Android phone or tablet, we’ll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps. The music, movies, books and apps you’ve purchased will continue to be available to you through Google Play—simply log in with your Google account like always.

via Google

For the next 7 days in the US Google will be offering a new album, book, video rental and Android app at a discounted price as part of the 7 Days of Play sale. In the UK and Canada movies, books and apps will be available and in Australia only books and apps will be on the discount table.

Apps are easily downloaded to your devices via a desktop when using the Google Play client. Just click Buy or Install and you will be asked which device you wish to download the app to. After choosing download will begin automatically. We suggest connecting your devices to a WiFi network before doing this, as you may unwittingly use up your monthly data cap.

The rumors we're been hearing about a Google branded tablet called the Google Play are now starting to make a little more sense. Previously we questioned the validity of the gossip, as there seemed no real reason for Google to risk a lawsuit coming so close to the moniker of both the Xperia Play and the BlackBerry PlayBook. However, after the release of the Google Play service it's now a little more likely.

This definitely sounds like a move by Google to compete with Apple’s new iCloud service, which is great news for both Android fans and the smartphone market. With more competition comes more viable choices for the customer and more choices means a better chance of getting the experience you want at the price you can afford.


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