The BlackBerry Z10 has been hailed as BlackBerry’s last best hope for survival in the smartphone market. It’s the new BB10 OS’ flagship, sports a totally modern set of hardware specs and is a step in a different direction for BB in terms of stylistic design.
First things first: RIM is no more. The iconic creators of the BlackBerry handset line have done away with their traditional title and simply renamed the entire company “BlackBerry”, which makes perfect sense, really. The BlackBerry range of handsets has been RIM’s sole focus for a long time now, so the renaming should not only make things simpler, but also make the brand name seem more accessible to potentially new customers who won’t look silly in assuming that the company is named after the product or vice versa.
The BlackBerry Z10 is the first all-touchscreen flagship of the new BB10 OS. Unlike other attempts at touch-centric devices we’ve seen from BlackBerry in the past, the Z10 has solid specs on paper and even sports a modern, sleek design. The new BB10 UI will go far in deciding the popularity to which the Z10 will, or won’t, rise, but the phone itself still deserves attention. Set to be launched in March in the US, this week in the UK and next week in Canada, BB10 and the Z10 are finally within reach of the public.
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