We love our new smartphones, and LG knows it, playing on this connection with a series of cheeky new mobile-only advertisements.
The ads, devised by ad firm M&C Saatchi, detects which smartphone you are viewing a web page on and then delivered a personalised message. Galaxy S4 owners are poked about their phone's power, iPhone owners about the size of their phone's screen, while HTC One users are asked "Tired of charging your HTC One?".
After each taunt, the ad changes to show how the LG G2 handles these particular smartphone complaints, as you can see above in the example with the Galaxy S4.
Sadly, this might be as close as you'll get to these cheeky ads outside of Sweden, which is a shame because they are pretty damn clever.
Find a better phone plan
Thousands of cell phone plans unpacked. All the facts. No surprises.
Related Articles
Find Better Phones and Plans
Hundreds of cell phone plans unpacked. All the facts. No surprises.
