Sony’s new flagship device has a lot to live up to, with the company proclaiming it to be the next step in innovation, comparable to its iconic Walkman brand. Sony are talking a big game in marketing the Xperia Z, and anything less than first-class performance and features are going to be seen as falling short.
The Sony Xperia Z is Sony’s first big entry to the quad-core Android wars that are sure to hit 2013 with more power than they did 2012. Encoragingly, the Xperia Z represents an almost new era for Sony. This new flagship smartphone really does sport modern hardware and a new UI skin.
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