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Official details about the upcoming LG G Flex smartphone have hit the web, confirming most of the rumours, but failing to answer the most important question of all — why bend a phone?

The curvaceous G Flex will ship with a 6-inch flexible OLED screen packed in a chassis which is 8.4mm thick at its widest point. The bend in the phone is steeper than we first thought, but only just enough that it should curve around your cheek when you hold it to your ear to take a call.

This is all well and good, but so far we have seen no explanation as to why you’d want a curved phone at all. We understand that is more difficult to damage a curved phone when you lay it face down on a table, and perhaps there is some ergonomic advantage that helps it meet both your ear and your mouth in a way that other, flatter phone struggle to?

Or is it just that LG is looking for a talking point? We’ve heard about flexible screens being in the works for a while, but it seems like it will be a while before the other components of a phone are ready to be bent and rolled, so in the meantime we get this awkward curve?

Of course, LG is not alone in imagining our pockets bulging with this unusual shape. Fellow Koreans Samsung have the Galaxy Round coming soon, also bearing a gentle, useless bend.

In all other ways, the LG G Flex looks awesome. It packs a class-leading Qualcomm Snapdragon 800 processor, 2GB RAM and a huge 3500mAh battery — 30% larger than the Galaxy S4


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