Apple’s current flagship lineup is the iPhone 17 family, but attention is already shifting toward the next generation. Based on Apple’s long-standing launch cycle, we expect Apple to announce the iPhone 18 series in September 2026, with pre-orders likely opening that same week. Finally, we expect Canadian retail availability about 7 to 14 days later.
If you’re wondering when the next iPhone will come out in Canada, the short answer is: likely September 2026.
When will the next iPhone come out?
Historically, Apple announces the new flagship iPhone series during a keynote conference in September. Held at Apple Park, Apple traditionally unveils new devices, discusses core features, and sets pricing accordingly.
2026 will be a bit of an unprecedented year for Apple. Last year, the September keynote was where Apple unveiled the iPhone 17, iPhone 17 Plus, iPhone 17 Pro, and iPhone 17 Pro Max. The same could be said of the year prior with the iPhone 16 series. But this time, things might play out differently: It's largely suggested that come September, Apple will only reveal the iPhone 18 Pro and iPhone 18 Pro Max.
Apple is likely to unveil the base iPhone 18 and iPhone 18 Plus later in Spring 2027.
The reason for this deviation, as rumours suggest, is that Apple will launch the first foldable iPhone in September. So, it looks like the Pro-level models and the foldable iPhone will take precedence this year.
iPhone release dates
The iPhone 17 series was released on September 19, 2025. You can purchase it from Apple, your carrier, or a third-party retailer like Amazon.
The very first iPhone was announced on January 9, 2007, and made its world debut five long months later, on June 29. Since then, Apple has announced its iPhone lineup much closer to its physical shipping release.
See in the table below all iPhone models in order of release, with their launch dates:
iPhone Release History
| iPhone | Year | New iPhones Announced | Release/Shipping Date |
|---|---|---|---|
| iPhone 17, 17 Air, 17 Pro, 17 Pro Max | 2025 | September 12 | September 19 |
| iPhone 16, 16 Plus, 16 Pro, 16 Pro Max | 2024 | September 9 | September 20 |
| iPhone 15, 15 Plus, 15 Pro, 15 Pro Max | 2023 | September 12 | September 22 |
| iPhone 14, 14 Plus, 14 Pro, 14 Pro Max | 2022 | September 7 | September 16 |
| iPhone SE 3rd Gen (2022) | 2022 | March 8 | March 18 |
| iPhone 13, 13 Pro, 13 Pro Max, 13 Mini | 2021 | September 14 | September 24 |
| iPhone 12, 12 Pro, 12 Pro Max, 12 Mini | 2020 | October 13 | October 23 |
| iPhone SE 2nd Gen (2020) | 2020 | April 17 | April 24 |
| iPhone 11, 11 Pro, 11 Pro Max | 2019 | September 10 | September 20 |
| iPhone XR | 2018 | September 12 | October 26 |
| iPhone XS, XS Max | 2018 | September 12 | September 21 |
| iPhone X | 2017 | September 12 | November 3 |
| iPhone 8, 8 Plus | 2017 | September 12 | September 22 |
| iPhone 7, 7 Plus | 2016 | September 7 | September 16 |
| iPhone SE (1st Generation) | 2016 | March 21 | March 31 |
| iPhone 6s, 6s Plus | 2015 | September 9 | September 20 |
| iPhone 6, 6 Plus | 2014 | September 9 | September 20 |
| iPhone 5C, 5s | 2013 | September 10 | September 10 |
| iPhone 5 | 2012 | September 12 | September 21 |
| iPhone 4s | 2011 | October 4 | October 14 |
| iPhone 4 | 2010 | June 7 | June 21 |
| iPhone 3GS | 2009 | June 8-12 | June 19 |
| iPhone 3G | 2008 | June 9-13 | June 29 |
| iPhone | 2007 | January 9 | June 29 |
What we know about the iPhone 18
Apple hasn’t officially announced the iPhone 18 lineup yet, but several trends are already becoming clear. It's largely believed that the iPhone 18 Pro and iPhone 18 Pro Max will retain the same overall design as the iPhone 17 Pro models, though they may be slightly thicker to accommodate a larger 5,100mAh battery.
The iPhone 18 Pro and iPhone 18 Pro Max are believed to feature a smaller Dynamic Island. So, it may take up less space on the display. While on display, the iPhone 18 Pro and iPhone 18 Pro Max are expected to feature the same 6.3-inch and 6.9-inch display sizes as their predecessors.
For cameras, Pro-level smartphones are expected to support the same triple-camera array and layout as the iPhone 17 Pro. The iPhone 18 Pro could feature a variable aperture, providing users with more control over how much light is captured in a photo.
Apple spent much of the past two years integrating Apple Intelligence across iOS, and the iPhone 18 is expected to push even harder into on-device AI features. This will likely include the long-awaited AI-powered Siri upgrade, improved live translation, and more. This will be made possible by the new A20 chip, which is built on a 2 nm process.
iPhone 17 Pricing
The iPhone 17 is now available from Apple, all major carriers, and third-party retailers. The iPhone 17 costs $1,129, with the iPhone 17 Air at $1,499. The iPhone 17 Pro, meanwhile, costs $1,599, with the 17 Pro Max at $1,749.
Where to buy the newest iPhone
You have several options when it comes to buying the latest and greatest iPhone:
- Buy from a cell phone carrier (e.g., Bell, Telus, Rogers).
- Buy direct from Apple.
- Buy from a retailer.
There are a few benefits to buying from a cell phone carrier—in particular, one of the major carriers listed above.
Purchasing Options
| Purchasing Method | Benefits |
|---|---|
| Apple | Ability to purchase the device outright |
| Carrier (Bell, Telus, Rogers) | Find discounts, pay via monthly payments |
| Retailer (Amazon, Best Buy, Walmart) | Seasonal promotions and deals |
iPhone 17e 256GB
- 6.1 inch display
- Rear Camera: 48MP
- Front Camera: 12MP
iPhone 17 256GB
- 6.3 inch display
- Rear Cameras: 48MP, 48MP
- Front Camera: 18MP
iPhone 17e 512GB
- 6.1 inch display
- Rear Camera: 48MP
- Front Camera: 12MP
iPhone 17 512GB
- 6.3 inch display
- Rear Cameras: 48MP, 48MP
- Front Camera: 18MP
iPhone 17 Pro 256GB
- 6.3 inch display
- Rear Cameras: 48MP, 48MP, 48MP
- Front Camera: 18MP
If you find the iPhone 17 prices too high, we recommend considering the iPhone 16 series. You can start your iPhone 16 search with some of the most popular cell phone plan options or choose an iPhone 16 model below.
iPhone 16 128GB Plans
|
Virgin Plus (previously Virgin Mobile)
$40 Plan with 20GB Data and Unlimited Minutes
$40.00/mth
(includes $10/mo. Autopay)
+ $1,067.08 Upfront
|
|
Virgin Plus (previously Virgin Mobile)
$40 Plan with 20GB Data and Unlimited Minutes
$40.00/mth
(includes $10/mo. Autopay)
+ $1,067.08 Upfront
|
|
Koodo Mobile
$15 - No Tab/BYO Plan with 250MB Data
$15.00/mth
+ $1,037 Upfront
|
|
Fizz
Unlimited Minutes & Text Messaging + 25GB Data
$23.00/mth
+ $1,004 Upfront
|
|
Fizz
Unlimited Canada Minutes & Text Messaging + 25GB Data Plan
$25.00/mth
+ $1,004 Upfront
|
iPhone 16e 128GB
- 6.1 inch display
- Rear Camera: 48MP
- Front Camera: 12MP
iPhone 16 128GB
- 6.1 inch display
- Rear Cameras: 48MP, 12MP
- Front Camera: 12MP
iPhone 16e 256GB
- 6.1 inch display
- Rear Camera: 48MP
- Front Camera: 12MP
iPhone 16 Plus 128GB
- 6.7 inch display
- Rear Cameras: 48MP, 12MP
- Front Camera: 12MP
iPhone 16 256GB
- 6.1 inch display
- Rear Cameras: 48MP, 12MP
- Front Camera: 12MP
Steve Vegvari
Staff Writer
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